If you want to sell stock footage, you need to shoot the right footage from the start. You can’t just shoot a beautiful sunset or a field of flowers and think it will sell. There are already millions of clips of sunsets and flowers out there, and even if yours is the best, it simply will never be seen.
Shoot smart and make the most of your valuable time by only shooting content that actually has a chance at standing out from the crowd.
Lucky for us stock contributors, almost all of the major stock sites provide a monthly shot list to let us know exactly what is the most popular stock footage, keywords customers are searching for, and where the existing content is thin. This information reveals areas where there is a strong demand, but short supply of content.
Capitalizing on this information is invaluable for a stock contributor. Instead of wasting your time shooting and uploading content that is already completely saturated, you should target areas where you can dominate a certain niche and shoot those stock categories that are most profitable.
You automatically eliminate a wide margin of the competition simply by shooting what they have yet to shoot.
I have done the grunt work for you and compiled all the latest trends across various sites into one list.
I will be updating and adding to this list each month so that you have the most up to date ideas for shooting your stock videos.
The following suggestions have come directly from Storyblocks, Shutterstock, Adobe Stock and Pond5’s latest stock trend research.
Keep in mind: just because a suggested trend is something like ‘Scandinavian Lifestyle’ doesn’t mean that you have to travel to Scandinavia to capture relevant footage. You simply need to think outside of the box.
Shoot something with that style in mind and then be sure to use those relevant keywords in your titles and keywords. A few shots of you or a friend sipping tea from a clean, white mug in a brightly lit room with simple, modern decor. Strategically tag it ‘Scandinavian Lifestyle’ and boom. You’ve just teleported yourself.
ALL TYPES OF MEDIA
If you are a graphic artist or know a bit about motion effects, use these trends to animate 3D graphics or your own animations as well.
Now, on to the list.
Want to dive even deeper?
Making extra income with your photos and videos isn’t hard - as long as you follow a few simple tips and tricks. Don’t waste any more time uploading oversaturated content or using ineffective keywords.
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Top 8 categories and genres of stock
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How to find keywords that will quickly rank high in search results so that your photos and video clips sell over and over again
Here are a few thought starters based on some major events that happened in August history. I have sold a number of footage clips revolving around holidays or themes of the months throughout the year, so these are some great events to keep in mind for footage ideas.
On August 5, 1936, Jesse Owens won his third gold medal at the Berlin Olympics and beat his own Olympic world record for the 200 meter sprint. He won a fourth gold medal four days later.
Theme ideas: determination, overcoming goals, gold medal, running, etc.
The 50th anniversary of Woodstock is on August 15-18, which still remains the most legendary festival ever
Theme ideas: images of large crowds of people in outdoor concert scenario, enjoying each other and music
On August 19th, the biggest starts of tennis return to compete at the 2019 US Open
Theme ideas: close up shots of tennis match, close ups of ball being served, victory, sportsmanship, even creative shots of an empty tennis court
MARTIN LUTHER KING JR.
On August 28th, 1963 MLK addressed 250,000 people from the Lincoln Memorial to deliver his historic ‘I Have a Dream’ speech
Theme ideas: inspirational themes, race issues, diversity, people coming together, overcoming social issues
UPCOMING CURRENT EVENTS FOR SEPTEMBER
WORLD WAR II BEGAN
80 years ago Germany invaded Poland on September 1, 1939, marking the beginning of World War II.
Any kind of footage that represents this piece of history could be relevant for this month.
This world famous festival begins on September 2, held in Munich and surrounding Bavaria Germany.
Footage or photos that depict large crowds of people celebrating over food, beer, and festivals could be especially relevant this month.
The 71st anniversary of the Emmy Awards will air on Sunday, September 22.
Fashion, celebrities, red carpet style depicting the entertainment industry would all be great ideas to shoot for this month.
UPCOMING CURRENT EVENTS FOR OCTOBER
ACTS OF KINDNESS
Customers will be searching for images depicting acts of kindness in authentic situations.
Content can include individuals participating in non-profits, like charities and soup kitchens.
Try capturing moments where someone is assisting the elderly or disabled, and always showcase inclusivity and acceptance when possible.
The holidays are quickly approaching, which means customers are already starting to look for seasonal images.
They’ll be looking for images of holiday greenery, beautiful home decor, and winter festivities.
In demand will also be alternatives to traditional holiday trees, for example cactuses or palm trees.
Try capturing delicious holiday drinks like eggnog and prosecco, as well as holiday themed-parties.
SUPPORT FOR SMALL BUSINESSES
Customers are searching for images showcasing small businesses and beautiful storefronts. Now’s the time for property releases!
Try and capture small businesses from around the world, including cafes, retail stores, office environments, and start-ups.
Images showcasing shopping at small businesses is also a popular subject matter.
Try photographing shopkeepers and entrepreneurs at work.
UPCOMING CURRENT EVENTS FOR NOVEMBER
SPECIAL OCCASIONS WITH DRINKS AND FRIENDS
The holidays are approaching, and customers want images of people getting together to eat, drink, and be merry.
Capture images of family meals, romantic dinners, picnics, and other special moments.
And remember—it’s not the holiday season without eggnog!
THE MODERN APOTHECARY
Images focusing on the apothecary of natural wellness will be searched, with a special focus on self-care.
Content depicting an organic, minimalist lifestyle and the comfort of aromatherapy (essential oils, incense, candles, etc.) will be a hot commodity.
Make sure to add images of herbal formulations, including wildflowers and herbs, to your uploads.
Customers will be searching for the energy and possibilities that the new season brings.
Capture images of everyday indoor and outdoor activities in aspirational environments.
NEW YEAR, NEW YOU
A new year is upon us, so provide images celebrating this milestone and the resolutions that come with it.
Customers will want to see lifestyle images of people ringing in the new year.
With a new year comes a new you! Upload visuals depicting a fresh start, with goal setting, vision boarding, and bucket listing.
UPCOMING CURRENT EVENTS FOR DECEMBER
NATURE FOOD AND MEDICINE
Images of all things CBD will be in-demand, particularly graphic design and creative representations of CBD products in a mature, minimalist way.
A call to nature and wellness.
Lifestyle images of people using natural ingredients such as turmeric, aloe vera, charcoal, hibiscus, and eucalyptus are popular.
Top-down visuals of unbranded natural kitchen and bath products will also be in high demand.
Users will be searching for images of people playing individual sports (boxing, bowling, skateboarding) as well as team sports (football, soccer, basketball).
Images of parties where people are watching sports will also be popular (free of any intellectual properties).
INTERIORS OF BEAUTIFUL SPACES
Creatives will be searching for beautiful images of interior spaces as well as kitchen and bathroom interiors.
Visuals of home spaces, social areas (breweries, cafes, coworking spaces), and well-designed markets and restaurants will be sought out, and don’t forget those property releases!
SOCIAL MEDIA STARS
Influencers are so hot right now, images depicting the 'influencer lifestyle' of social media celebrities.
Create visuals of influencers and social media stars taking images (or selfies) in aspirational locations.
Showcasing social media marketing and the website creation process will also be #popular.
I hope that this running list of ever growing trends gives you plenty of ideas to get started with your stock footage.
The dreaded missing media 'red screen' happens to the best of us, so don't sweat it. Lucky for us, Premiere Pro has made it fairly quick and simple to reconnect multiple files at once so you can get back to editing in no time.
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