Top Stock Footage Trends | What to Shoot in 2019
Best Selling Stock Footage for 2019
If you want to sell stock footage, you need to shoot the right footage from the start. You can’t just shoot a beautiful sunset or a field of flowers and think it will sell. There are already millions of clips of sunsets and flowers out there, and even if yours is the best, it simply will never be seen.
Shoot smart and make the most of your valuable time by only shooting content that actually has a chance at standing out from the crowd.
Lucky for us stock contributors, almost all of the major stock sites provide a monthly shot list to let us know exactly what is the most popular stock footage, keywords customers are searching for, and where the existing content is thin. This information reveals areas where there is a strong demand, but short supply of content.
Capitalizing on this information is invaluable for a stock contributor. Instead of wasting your time shooting and uploading content that is already completely saturated, you should target areas where you can dominate a certain niche and shoot those stock categories that are most profitable.
You automatically eliminate a wide margin of the competition simply by shooting what they have yet to shoot.
I have done the grunt work for you and compiled all the latest trends across various sites into one list.
I will be updating and adding to this list each month so that you have the most up to date ideas for shooting your stock videos.
The following suggestions have come directly from Storyblocks, Shutterstock, Adobe Stock and Pond5’s latest stock trend research.
THINK OUTSIDE THE BOX
Keep in mind: just because a suggested trend is something like ‘Scandinavian Lifestyle’ doesn’t mean that you have to travel to Scandinavia to capture relevant footage. You simply need to think outside of the box.
Shoot something with that style in mind and then be sure to use those relevant keywords in your titles and keywords. A few shots of you or a friend sipping tea from a clean, white mug in a brightly lit room with simple, modern decor. Strategically tag it ‘Scandinavian Lifestyle’ and boom. You’ve just teleported yourself.
ALL TYPES OF MEDIA
If you are a graphic artist or know a bit about motion effects, use these trends to animate 3D graphics or your own animations as well.
Now, on to the list.
HOTTEST STOCK FOOTAGE TRENDS FOR 2019
1 | SOCIAL MEDIA RELATED
With the amount of social media users and the constant introduction of new apps, this one is not going out of style any time soon.
Footage of people using apps that focus on video, such as youtube, instagram, and facebook. Or close up shots of the buttons within those apps.
Searches for “subscribe button” are up 774%, “Instagram” up 154%, and “YouTube” up 70%.
2 | SCANDINAVIAN LIFESTYLE TRENDS
People looking cozy and content
Scandinavian style design, with an emphasis on simple, minimalist decor
Elegantly tailored, minimal clothing that shows quality over quantity
Slow living and travel that pauses to admire and reflect on life
3 | ABSTRACT VECTORS, DRAWINGS, AND GRAPHICS
Zine culture: creative, intriguing, bold colors with paper cutouts, textures, and layers. 1376% increase in zine culture searches on Shutterstock in 2019.
Kawaii: joyful, pastel-color vectors with adorable objects. Searches on Shutterstock for ‘Kawaii’ up 911%, ‘Cute Illustration’ up 182%.
Prism: very bright colors, usually in the form of rainbow colors, 3D shapes, and seamless patterns. Searches on Shutterstock for ‘Disco Lights’ up 7293% and ‘Rainbow Geometric’ up 434%.
LAY FLAT STOP-ANIMATION
Lay flat photographs have been on the rise for a while, especially as platforms like youtube and blogging are on the rise.
Using photo sequences or videos to create simple stop animations, especially of food is an incredible niche to explore.
Subjects revolving around Japanese culture have been steadily increasing in demand
Specifically, searches for “sushi” are up 338% and “Tokyo” are up 52%
MEDICAL AND HEALTH ISSUES
Treatments such as chemotherapy, mammograms and diagnosis
Skin conditions and remedies like eczema and psoriasis
Visible and non-visible medical conditions in everyday life situations
Non-visible disorders including dyslexia, dementia and Alzheimer’s
OUT OF THIS WORLD / OUTER SPACE
Topics like universe and space exploration
Searches for “UFO” are up 192%, “black hole” up 155%, and “universe” up 25%
As graphics technology improves each year, older animated content will become stale to buyers. This is an excellent opportunity for animators to answer the high demand.
METHODS FOR WELLBEING
People of all ages, genders, sizes, and ethnicities practicing yoga (indoor and outdoor)
Images and illustrations depicting concepts of namaste, ying and yang, and karma
Recycling and waste reduction techniques that help the environment
Environmental disasters as well as disaster relief and recovery
Eco-friendly transportation including electric scooters and e-bikes
People involved in philanthropy, including volunteers and social outreach
COMIC BOOKS AND CARTOONS
The summer blockbuster movies may be influencing this popular topic
Marvel Intros, cartoons, and cartoon-like characters are tremendously popular
Along with terms such like Social Media, dancing and background are still trending up
Some of the top selling footage across all sites in 2019 has been the connection between humans and computers
The ever growing idea that technology is constantly advancing
HEADPHONES - SONIC HEALING
According to Pond5, footage of people wearing headphones is always in demand
Specifically, you would do better to niche it down to wearing headphones for ‘sonic’ healing
Instead of swaying to the beat, show people wearing headphones in relaxing, spa, healing type environments
Suggested Keywords: Relaxation, Rejuvenation, Introspection, Sonic Therapy, Balance, Detoxify, Restore, Transformation, Wellness, Meditation, Stimulation
Pond5 is specifically asking for a number of shots relating to getting healthy sleep
Target customers would include mattress companies, pillow manufacturers, OTC sleeping pills, sound machines, etc.
Think about close ups of turning off lights, making a bed, actors (or real people) in restless sleep as well as fully rested sleep
Suggested Keywords: Rest, Comfort, Relaxation, Rejuvenation, Restoration, Transformation, Wellness, Dreaming, Insomnia, Restlessness
Based on Google trends, searches for indoor climbing and climbing gyms is trending up
Close ups of climbing equipment, people climbing, and indoor climbing gyms are all in demand
Suggested Keywords: Preparation, Concentration, Focus, Determination, Skill, Technique, Agility, Climbing Gym, Bouldering
UPCOMING CURRENT EVENTS FOR AUGUST
Here are a few thought starters based on some major events that happened in August history. I have sold a number of footage clips revolving around holidays or themes of the months throughout the year, so these are some great events to keep in mind for footage ideas.
On August 5, 1936, Jesse Owens won his third gold medal at the Berlin Olympics and beat his own Olympic world record for the 200 meter sprint. He won a fourth gold medal four days later.
Theme ideas: determination, overcoming goals, gold medal, running, etc.
The 50th anniversary of Woodstock is on August 15-18, which still remains the most legendary festival ever
Theme ideas: images of large crowds of people in outdoor concert scenario, enjoying each other and music
On August 19th, the biggest starts of tennis return to compete at the 2019 US Open
Theme ideas: close up shots of tennis match, close ups of ball being served, victory, sportsmanship, even creative shots of an empty tennis court
MARTIN LUTHER KING JR.
On August 28th, 1963 MLK addressed 250,000 people from the Lincoln Memorial to deliver his historic ‘I Have a Dream’ speech
Theme ideas: inspirational themes, race issues, diversity, people coming together, overcoming social issues
I hope that this running list of ever growing trends gives you plenty of ideas to get started with your stock footage.
Don’t forget to check out my 5 tips you need to know to get started selling stock footage, where I reveal my top 5 secrets to help you maximize all the opportunities out there to sell your work.
Comment below and let me know what you’re working on. Happy shooting!